Some of the overall look of this fundraising event for the SIMS Foundation was drawing from one of the greatest music videos of all time, Gnarls Barkley "Crazy."
Developing the method for creating the effects needed to achieve the graphic style was a lot of fun. I got to do some in-camera ink and brush effects in a light box using masked out vellum paper. I then composited the elements in After Effects with some particle based ink effects and added some film noise and burns.