This was a project I took from soup to nuts. I was looking to purchase some environmentally and ethically responsible pannier bags for my bike. I came across Green Guru Gear during their relative infancy and noticed that they had a product I was excited about, really strong established graphic design, but not great video presence. I reached out to them and offered to create a video for them in exchange for $1000 worth of product. As I was still finding my sea-legs with motion graphics, this was an awesome chance for me to implement some animation techniques that I had been wanting an opportunity to try out plus get a feel for what it takes to tackle an entire project singlehandedly. Plus, with $1000 worth of high quality bags, Christmas presents were a breeze that year!